I find this concept interesting (and decided to post it) for several reasons:
- It tackles the industry as a whole, as opposed to earlier films "SuperSize Me" and the film adaptation of "Fast Food Nation" - which focused solely on the fast food industry.
- It looks as though the film will present clear and concise evidence that a staple of our society is severely flawed and in need of change.
- Films that present clear and concise evidence that a staple of our society is severely flawed and in need of change are seldom seen as more than entertaining, treated more like "horror-documentaries" than calls to action. This makes the entire concept of the film that much more interesting.
- It is being released during a time when the health of our nation is a hot political topic. It will be interesting to see if this film can play a role in the national health care debate, much as "Fahrenheit 9/11" was intended to play in the 2004 election.
- Lastly, and most pertinent to this site, it fits with the recent posts about "generalized marketing" in that, well, let's just say that the high fructose corn syrup ads make more sense now. Don't be surprised to see flat-out "food" commercials popping up this spring and summer, as well.
Check it out, and check out the movie's site here: